This week in esports: Kia, Audi, Weavr, Alienware


This week in esports has been a busy one for Riot Games’ hit title, League of Legends. From Alienware sponsoring a collection of major LoL events to Origen entering a deal with Audi, there’s plenty to get through!

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LCS and LEC enter multi-year partnership with Alienware

Alienware LCS LEC

Riot Games entered a multi-year sponsorship with Dell’s gaming PC brand, Alienware, covering numerous competitions.

This deal includes sponsorship of LCS, LEC, Mid-Season Invitational, North America vs Europe Rift Rivals, the All-Stars event, and the World Championship.

Read the full article.

Kia motors into esports with LEC sponsorship

Kia Motors has entered esports by becoming the main sponsor of Europe’s premier LoL event, the LEC.

The automobile giant will create digital content throughout the year – debuting on both DBLTAP and Dexerto – and it will have presence at stadium events across Europe.

Read the full article here.

Origen partner with Audi ahead of LEC

Origen, one of 10 franchise partners of the LEC, has partnered with Audi ahead of the competition’s inaugural season.

Now owned by RFRSH Entertainment, Origen is under the same roof as CS:GO team Astralis – who had a solid stint with Audi over the past year.

Read the full article here.

ESL UK to lead government-funded £4M R&D Project

Weavr ESL UK

A big deal for UK esports, ESL UK-led project Weavr Consortium has been awarded a two-year £4 million demonstrator grant by the UKRI, a departmental public body of the UK Government.

The aim of the project is to focus on improving broadcasting in esports with the use of augmented reality, virtual reality, and other data-driven methods of storytelling.

Read the full article here.

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